Benefits of Our Service

Expert guidance in crafting a go-to-market strategy

Navigate the complex world of a new service or product roll-out with a bespoke Go-to-Market (GTM) strategy tailored to your business needs. With Niklas Laasch at the helm, gain access to expert insights, strategic planning, and a comprehensive approach designed to create your product's market presence.

Personalized Approach

Tailored GTM strategies aligned with your business's unique requirements.

Expert Insights

Leverage Niklas's deep industry knowledge to circumnavigate potential market pitfalls.

Guided Framework

From product conceptualization to market launch, a step-by-step guide to ensure success.

Connect with customers

Understand and adapt to your customer and competitive landscape, ensuring market acceptance.

How it works

The Process

Survey & Needs Identification

Before delving into the strategy, we conduct a survey within the leadership team to pinpoint the most pressing needs and areas of focus.

Concept Creation & Research

Post-survey, we engage in ongoing concept creation, leveraging a toolbox of agile methodologies. We choose the right tools and frameworks, like the Business Model Canvas, and do research on competitors and target customers.

Interactive Workshop

A focused session where the alignment of the strategy comes to life. Here, we delve deep into previously chosen topics, ensuring that by the end, a clear go-to-market path is in view.

Post-Workshop Analysis & Recommendations

After the workshop, we evaluate the results, creating concrete recommendations and action. This helps in refining the strategy and create a playbook for the launch.

Remote Check-In & Further Iterations

We believe in continuous improvement. Our remote check-ins serve as touchpoints to assess the strategy's progress, address any ad-hoc topics, and plan the next steps in the go-to-market journey.

Deep Dive I

The workshops and methods in detail

In two sessions we discuss the before prepared work and create the core strategy

Workshop I - Alignment

‍Crafted for Success: Navigating the Intricacies of Product Alignment

Buyer Persona Alignment: A dedicated segment to analyse and prioritize before researched buyer personas, and ensure product alignment.

Competitor Analysis & Positioning: Delve into the researched competitive market to find a perfect positioning for your roll-out.

Corporate Start-up Canvas: Discussion around aligning business models optimally for the impending rollout.

Sales and Marketing: Understand the sales journey intricacies and outline both digital and traditional marketing measures for an effective rollout.

Workshop II - Pricing & Scaling

Achieving Business Elevation - Strategies for Effective Pricing and Scalability

Scalability Discussion: Highlighting potential growth avenues and addressing possible challenges.

Team Canvas: Dive deep into organizational configurations to ensure smooth operations.

Pricing: Evaluate and strategize cost measures and pricing positioning for the product/service with methods such as unit economics.

Planning Roll-Out: Structured session focusing on crafting the Go-to-Market strategy through the different methods before.

Deep Dive II

How I ensure your roll-out success

An experienced coach

Niklas is a strategic designer creating a positive impact on the lives of users by developing user-centred services and business models, especially in the areas of healthcare and sustainability. He graduated from Oxford and Freie University Berlin with a Master in Biochemistry.

Simultaneously, he went to the Design Thinking School at the Hasso Plattner Institute. After working as innovation manager, he built the product and service design chapter at zero360, a leading innovation agency, focusing on bringing innovation to companies such as DB Schenker, B.Braun Melsungen AG and Miele & Cie. KG.

His focus in these projects is always a user centred approach in combination with a toolbox of business design, branding, and strategy methods. For Miele he created the first product as a service and data as a service IoT enabled business models.

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Successful implemented products

This format draws from the experience from several go to market projects. For instance, I guided the premium household brand Miele to launch their first start-up as well as an entirely new business model. Refer to the testimonials and the corresponding new products to learn more.

Testimonials